NBA Superstar Stephen Curry joins crypto derivatives exchange FTX as shareholder and global ambassador. Stephen Curry will receive an equity stake in FTX Trading Limited and serve as an ambassador for FTX. NFL star quarterbacks Tom Brady and Trevor Lawrence also signed similar deals.
“I’m excited to partner with a company that demystifies the crypto space and eliminates the intimidation factor for first-time users,” said Curry. “FTX is likeminded when it comes to giving back to the community in meaningful ways and I can’t wait to see what we can achieve together.”
Curry is now playing for NBA franchise Golden State Warriors. The FTX endorsement deal marks the 33-year-old all-star player’s first foray into the crypto market. “Just getting started in the crypto game… y’all got any advice??” Curry tweeted before the announcement.
Lately, Curry has bought a Bored Ape Yacht Club NFT for 55 Ether (ETH), or $180,000. He currently uses The Bored Ape #7990 NFT as his Twitter profile picture.
“After meeting and speaking with Stephen, it was clear that he is a seamless fit for FTX,” FTX CEO Sam Bankman-Fried said “His tireless commitment to charity alongside a ferocious work ethic to become the greatest in any arena he steps foot in, whether it is basketball, investing or business, perfectly align with FTX’s core values.”
NBA Star Joins Tom Brady to Boost FTX Crypto Trading Platform
FTX has partnered with major professional sport leagues and athletes. The massive popularity and influence from professional athletes is a great means of spreading crypto adoption.
This March, FTX signed a 19-year, $135 million sponsorship deal with NBA franchise Miami Heat. The Miami Heat home arena is now “FTX Arena” after the deal. Additionally, FTX has acquired the naming rights to esports organization TSM in a multi-year deal for $210 million. As part of the largest deal in esports history, TSM will be known as “TSM FTX”. Moreover, FTX logos are emblazoned on the uniforms of Major League Baseball umpires.
This June, NFL star quarterback Tom Brady and his wife, Gisele Bündchen, are investing in cryptocurrency exchange FTX. The seven-time Super Bowl champion and his wife are becoming shareholders of FTX Trading Ltd. Also, they will become the exchange’s ambassador.
FTX’s sponsorship deals have helped the derivatives and spot exchange rise. It is looking to seize the opportunity following recent stumbles by competing exchange Binance. Yet, its FTX.US platform remains well behind American competitors such as Coinbase and Kraken.
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